Fake Numbers Will Damage Your Reputation, Making Any Sort of PR More Difficult

Transparency is everything when it comes to social media marketing and PR. If you are reaching out to new media makers such as bloggers and podcasters, or are even trying to get the attention of new potential fans, a big piece of the puzzle in differentiating yourself from the competition is your social media presence.Again, having big follower or view numbers are nice, but if a blogger heads over to your Youtube channel and sees that you have 10,000 views on your latest video, but zero comments and likes, or even worse, irrelevant spam comments (a VERY common result of buying fake views), you better believe that blogger is going to move on, never to return.The same can absolutely be said for the music industry as a whole. A misconception is that a record label will sign you if only you had hundreds of thousands of fans or views. But this couldn’t be further from the truth. Record labels may be known to be a bit behind the curve when it comes to social media, but they are not stupid. They know fake followers and likes when they see them, and even more so, they know that an engaged fan base (not just a big fan base) is what will lead to sales.

 Fake Numbers Won’t Lead to Conversions That Matter

Well as a matter of fact, there is a GREAT metric for anyone to use relating to their social media strategy:The conversion of fans from ‘likes’ and ‘followers’ to mailing list subscribers.It is the mailing list subscribers who are most likely to purchase from you, making them qualified customers on a long-term basis. Focusing on fake numbers to boost your ego and supposed ‘visibility’ will not at all effect your conversion rate, keeping your social presence full of fluff, yet keeping your progress made towards a larger, engaged, purchase-ready fan base small. All what this does is draw out how long it will take you to achieve success.

Destroys Your Ability To Analyze Your True Fan Base

A huge part of creating an effective social media strategy is understanding who your fan are and where they live so that you can create timely and relevant content that speaks to them directly. Analytics will not only help to see what content is being engaged with the most (helping you to plan better content) but also the demographics of how old your fans are and where they live, helping you to plan better shows or even tours.By purchasing fake likes, followers and views, you are effectively destroying your ability to use any sort of analytics, keeping you in the dark about who your real fan are, where they live and what drives them.No business would build a marketing strategy without understanding who their customers are, and as a musician (an entrepreneur), nor should you.

What Damage Have You Seen Done By The Purchase Of Fake?

Growing your brand organically in the longterm always helps the artist understand the game, build yourself , develop your self as a lasting product in the game . Digital credibility is causing artists to be pressured and in  a long run is killing creativity. Artists want to compare who is better by the number of youtube views, facebook likes/ comments etc. If you are an artist reading this don’t be over pressured and lose focus, Work hard and grow your fanbase. Whether you tried to buy fake likes, followers or views yourself, or have seen other musicians succumb to this trap, we want to hear from you! Share your experiences with this in the form of a comment below.

Helpfull sources: 1) buyviewsreview.com  2) cyberprmusic.com